Ideas that matter
L'Oreal Revitalift Program
Direct Mail and Digital Marketing create positive word of mouth
L’Oreal Revitalift experienced significant “lift” to awareness, purchase intent and buzz.
This integrated Direct Mail and social media program designed and executed by Telescope provided the sought after lift to awareness, purchase intent and product conversations, for L’Oreal Paris.
L’Oreal users were asked to try Revitalift and pass on coupons to friends, share stories of their experience, enter to win a “Media Star” contest and provide feedback on the Revitalift Results micro-site. The offer was delivered via Direct mail combo mailing to the Canadian Shopper Survey database.
Follow up emails were sent to approximately 50% of the database
Results were measured by comparing those who received the offers vs. two control groups
• Measures of Awareness, Brand purchased last, and purchase intent all had significant increases vs. the control group.
• Conversations: Conversations were also up significantly with 6 in 10 responders who recalled the offer reporting that they spoke to others about Revitalift in person