Brandology
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Job-Seekers: Shrink your strike zone to increase your success.
2013-06-03
The path to a successful job search is to “shrink your strike zone” and focus on the opportunities that play to your strengths.
The story of the first Apple Computer holds a classic branding lesson
2012-03-15
Apple Computer’s birth in a Los Altos garage is symbolic of its anti-establishment roots.
Epilepsy research results in seizure-free living for many
2012-03-02
March is Epilepsy Month, a good time to break the silence about epilepsy.
The Annual Report -- too often a branding opportunity lost
2011-10-06
Investors, regardless of their experience, place higher value on public companies with attractive annual reports
Rebranding to Fashion Outlets Niagara Falls Pays off
2011-09-21
Magnified Thinking results in a winning strategy and significant ROI
Word Clouds – a helpful tool when polishing your resume
2011-09-19
A Word Cloud can help you to bring your points into clear focus quickly and easily
The Problem with Charismatic Brand Leaders
2011-09-02
Whether due to the passage of time, unforeseen crises or the whim of shareholders, leaders eventually fade away, to be replaced by others.
Manage Your Reputation like a Brand to Standout in the Marketplace
2011-08-29
Experience (the things I’ve done) + Expectations (the attributes I’m known for) = Brand Reputation
Create Clear Signs to Follow to Your Website, with SEO
2011-05-24
How do you get into the top 10 results so a potential customer can find your website? It is about creating clear sign posts directing traffic to the content on your website. This is how you can go about creating clear directions.
On Tying Shoe Laces and Keeping Things Simple
2010-10-26
I have tied my own shoe laces for most of my life, repeating the task in the identical manner at least once a day. Is this an indication of simple proficiency, or am I in a rut?