Brandology
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The Annual Report -- too often a branding opportunity lost
2011-10-06
Investors, regardless of their experience, place higher value on public companies with attractive annual reports
Rebranding to Fashion Outlets Niagara Falls Pays off
2011-09-21
Magnified Thinking results in a winning strategy and significant ROI
Word Clouds – a helpful tool when polishing your resume
2011-09-19
A Word Cloud can help you to bring your points into clear focus quickly and easily
The Problem with Charismatic Brand Leaders
2011-09-02
Whether due to the passage of time, unforeseen crises or the whim of shareholders, leaders eventually fade away, to be replaced by others.
Manage Your Reputation like a Brand to Standout in the Marketplace
2011-08-29
Experience (the things I’ve done) + Expectations (the attributes I’m known for) = Brand Reputation
Create Clear Signs to Follow to Your Website, with SEO
2011-05-24
How do you get into the top 10 results so a potential customer can find your website? It is about creating clear sign posts directing traffic to the content on your website. This is how you can go about creating clear directions.
On Tying Shoe Laces and Keeping Things Simple
2010-10-26
I have tied my own shoe laces for most of my life, repeating the task in the identical manner at least once a day. Is this an indication of simple proficiency, or am I in a rut?
Branding, and All That Jazz
2010-08-23
I find it helpful to liken sound retail brand campaigns to good jazz. Like the standards of the genre, retail campaigns are open to interpretation and new riffs that keep them fresh but, new executions are never dissonant with the original message, and the new advertisement always resolves in recognizable foundational chords.
Retain some “Old School” thinking in social marketing strategy
2010-07-30
We probably all know people and businesses that are doing extremely well in these “connected” times without the benefit of a Facebook page, a Twitter account or a blog. Ever ask yourself why?
Need A Little Inspiration To Kick-Start 2010?
2010-01-14
Seth Godin has released a new FREE ebook called What Matters Now. Seth asked a group of noteworthy thinkers to contribute their perspective on what is important as we enter a new decade and continue our journeys: in business and in life. The result is a collection of thoughts guaranteed to instil a sense of purpose to the most road weary traveller. The cloud image lists the contributors.
You may Download the FREE ebook here
Enjoy!