Galileo's Marketing Notebook
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Branding, and All That Jazz
2010-08-23
I find it helpful to liken sound retail brand campaigns to good jazz. Like the standards of the genre, retail campaigns are open to interpretation and new riffs that keep them fresh but, new executions are never dissonant with the original message, and the new advertisement always resolves in recognizable foundational chords.
Retain some “Old School” thinking in social marketing strategy
2010-07-30
We probably all know people and businesses that are doing extremely well in these “connected” times without the benefit of a Facebook page, a Twitter account or a blog. Ever ask yourself why?
Need A Little Inspiration To Kick-Start 2010?
2010-01-14
Seth Godin has released a new FREE ebook called What Matters Now. Seth asked a group of noteworthy thinkers to contribute their perspective on what is important as we enter a new decade and continue our journeys: in business and in life. The result is a collection of thoughts guaranteed to instil a sense of purpose to the most road weary traveller. The cloud image lists the contributors.
You may Download the FREE ebook here
Enjoy!
Twitter is emerging as a “Game changer” this holiday season
2009-12-17
As reported in the New York Times this week, America’s first Twitter Holiday shopping season got underway on Black Friday. It’s hard to believe that just six months ago, retail and shopping center marketers were struggling to understand how to take advantage of the quirky social media site. Expect those that didn’t shy away, but embraced the challenge of working with Twitter’s 140 character limit and its easy integration onto smart phones will be winners.
Publicvoice.tv adds to public policy debate
2009-12-16
Publicvoice.tv is a project that I have been very involved in over the past year. It is an interactive forum for leading edge thinking and ideas about the issues that affect us all. Public Voice exists to present expert opinion on important issues. Agree or disagree – where you take the discussion is up to you and the community.
Recommended Holiday Reading
2009-12-14
Looking forward to a little downtime and regeneration over the coming holidays? Here are two recent books on marketing that I recommend. Read either one over the festive season and I guarantee that you will begin 2009 with renewed energy.
Internal Branding Requires a Plan and Commitment
2009-12-01
One of the most important tasks facing marketers is internal branding. Though it has been widely acknowledged by the industry it is surprising how few resources are still applied to the task. And I shudder when I see some people advocating that the best internal branding idea is to establish an intranet social site where all employees can contribute ideas in a brainstorming free for all. This amounts to marketing surrendering leadership on its mandate.
You are ready to use Twitter when…
2009-11-24
1. You understand that Twitter is not a social-media strategy. It’s a tactic, a tool, not a strategy. It works if you already have an online following who’ll view your Tweets as a way to interact with your company or brand on a human level.
Berlin Dominoes Fall to Mark the Anniversary of the Fall of the Wall
2009-11-14
A brilliant visual metaphor to celebrate the fall of communism and the opening of the Berlin Wall, 20 years ago today.
www.cbc.ca/video/news/player.html?clipid=1324562365
Think Beyond Showcases ICSC Marketing Ideas
2009-11-13
Fresh thinking and ideas took centre stage in Toronto, on September 23 when the 2009 ICSC Canadian Shopping Centre Awards were presented. Naturally, I was most interested in the marketing categories, having helped to judge this year’s entries. The Big winner on the evening was Ivanhoe Cambridge. It walked away with 27 statues, almost 50% of the Maple Leafs awarded. Congratulations to IC for nurturing a culture that encourages and celebrates innovative marketing.